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RACHEL YOON


Rachel is a Korean-American Graphic Designer and Illustrator holding a Bachelor of Fine Arts Degree from the Rhode Island School of Design.

She enjoys integrating illustrations into her designs as well as exploring tactile and unconventional elements to craft narratives that resonate with those in her surroundings. Her curiosity lies in exploring the intersection of design for children and adults, aiming to generate new possibilities for play!


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© RACHEL YOON, 2023



WHAT CHEER POND SUPPLY: BRANDING

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
A brand identity project where I created a style guide for What Cheer Pond Supply Store.

A logo and set of colors were designed as well as a series of applications to merchandise along with products correlating to what the store may provide.
COLOR TESTING THROUGH PANTONE SAMPLES: COATED AND UNCOATED

SKETCHES OF LOGO AND APPLICATION OF COLOR PALETTE:
FINAL LOGO:

STYLE GUIDE: