RACHEL YOON
Rachel is a Korean-American Graphic Designer and Illustrator holding a Bachelor of Fine Arts Degree from the Rhode Island School of Design.
She enjoys integrating illustrations into her designs as well as exploring tactile and unconventional elements to craft narratives that resonate with those in her surroundings. Her curiosity lies in exploring the intersection of design for children and adults, aiming to generate new possibilities for play!
︎ARCHIVE
︎INFO
MATT’S HONEY: PACKAGING/BRANDING DESIGN
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
A project aimed to create a visual identity for a honey brand. Character design and a captivating storyline is incorporated to create a welcoming and relatable brand persona. Customers are not only enticed by the promise of delicious honey, but also invited to be a part of the characters’ heartwarming journey, fostering lasting connections and loyalty.
LOGO SKETCHES:
CHARACTER & LOGO DESIGN:
LOGO PLACEMENT:
The incorporation of a storyline adds depth to the brand's identity. The narrative follows Matt's and Buni’s journey through diverse landscapes, highlighting the meticulous process of honey-making and the natural goodness of Matt’s Honey.
LOGO FOR SUPPORTING PRODUCTS:
The radiant hues of golden honey is visually captivating, evoking feelings of warmth, comfort, and natural goodness. The color is more than just a visual characteristic; it carries a blend of cultural, nutritional, and natural significance that makes honey not only a culinary delight but also a symbol of nature's sweetness and the harmonious relationship between bees and the environment.
ILLUSTRATED POSTER FOR ADVERTISING:
APPLICATION:
Matt and Buni’s journey of delivering fresh honey around the city~
