RACHEL YOON
Rachel is a Korean-American Graphic Designer and Illustrator holding a Bachelor of Fine Arts Degree from the Rhode Island School of Design.
She enjoys integrating illustrations into her designs as well as exploring tactile and unconventional elements to craft narratives that resonate with those in her surroundings. Her curiosity lies in exploring the intersection of design for children and adults, aiming to generate new possibilities for play!
︎ARCHIVE
︎INFO
KWRL: SUB-BRANDING IDENTITY
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
After Effects
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
After Effects
In collaboration with Knoll, this project was aimed to create a sub-branding system for the Knoll Workplace Research Library while focusing on their brand values. Sticking to their history and respecting their values, explorations were made while creating a new and unique visual identity.
As Knoll is seen as a “constellation of design-driven brands and people, I wanted to create a system that supports this particular idea. With that in mind, I designed the sub-logo to be the form of a constellation while still maintaining an abstract form of a chair. Segments of each letterform incorporate onto the next letterform as it follows the direction of the arrow to emphasize the idea that each milestone of ideas have been carried on to the next, but with further elaboration and experimentation.
CHAIR MILESTONES:
FINALIZED LOGOS:
LOGO ANIMATION:
LOGO PROCESS SKETCHES:
Generation by Knoll: Poster Series; focusing on their idea and concept of this new chair line.
Knoll WRL Style Guide:
